![]() ![]() Being in debt can contribute to the ability to give, as the 2019 version of this LendingTree survey reported. That said, given that lower wage-earners had higher percentages saying they can’t afford to be charitable, lack of income is likely a leading reason why donations have remained down since the coronavirus crisis swept the nation. Strangely, that percentage is lower than in 2019, when 56% said the same. Tight budgets are certainly a fact of life for just over half (51%) of respondents who say they don’t make enough money to donate to charity. “People are worried about keeping the lights on and putting food on the table, not making charitable donations,” he says. And when it comes to political leanings, Republicans barely edge out Democrats and independents by a couple of percentage points. Gen Zers (ages 18 to 24) are the second most generous group at 57%.Īs you might expect, higher earners make up a higher percentage of donation-givers, including three-quarters of those making $100,000 or more. Baby boomers (ages 56 to 75) are the most giving generation this year, with 6 in 10 giving to a nonprofit cause. ![]() Still, some people are finding it in their hearts to open their wallets. “It doesn’t surprise me that folks might be more likely to simply save their money or pay down debt with it rather than donating it,” says Matt Schulz, LendingTree chief credit analyst. While similar to last year’s 55%, it’s still down from pre-pandemic levels in 2019, when about two-thirds made charitable contributions. More than half (56%) of Americans have donated to charity in 2021. Meanwhile, in Worcester, charitable donations among those who itemize average $5,807, lowest in the U.S. Among the three metrics that contributed to Birmingham’s top ranking, 91.8% of itemized returns there contain a charitable contribution, third-highest in the U.S. Birmingham, Ala., is the most charitable metro in the U.S., while Worcester, Mass., is the least charitable.This is led by Gen Zers at 48%, followed by millennials at 42%. More than one-third (35%) of Americans plan to donate in honor of Giving Tuesday this year.This year, 49% of Gen Zers donated to a cause or person they discovered on social media, 43% contributed to a crowdfunding campaign and 20% donated to a friend’s Facebook birthday fundraiser. Social media plays a big role in charitable donations, especially for younger consumers.In addition, 27% made a coronavirus pandemic-related financial gift this year, while 21% contributed to funds associated with racial justice. Food banks are the top cause Americans contributed to this year, followed by religious groups and animals.The 56% who donated to charity in 2021 is about same as in 2020 (55%), but well below 2019 levels (65%). Charitable donations are down 14% from pre-pandemic levels.More baby boomers donated to charity than any other generation (60%), but millennials donated the largest average amount ($637). More than half (56%) of Americans donated to charity in 2021, at an average of $574.Most, least charitable metros in the U.S.More than 1 in 3 Americans will give on Giving Tuesday.How social media plays a role in charitable donations. ![]()
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